The Sleep No More interactive theater in NYC has been around for some time but is now shutting down, supposedly. It's apparently been in the process of shutting down for a long time. Is this a technique to drum up ticket revenue by creating urgency or is it legitimate?

"We’ve heeded your call. Thanks to an outpouring of admiration as we bid a final farewell, we are honored to announce the final extension of Sleep No More through May 27, 2024. "

https://mckittrickhotel.com/events/sleep-no-more/#/?qty=1