Precision fermentation is a relatively new food technology that is rapidly entering the mainstream. Products such as milk protein, animal fats, collagen, honey, lobster, egg whites and more are receiving hundreds of millions of investor dollars. They are being rapidly commercialized for the mass market without the raising and killing of animals. These products are being marketed to a young consumer base that wants sustainable, climate-friendly foods that buck the system and promise a better tomorrow.
In a report produced by RethinkX, they claim that demand for cow products will fall to 70% by 2023 due to this technology. The full report can be read here:
In this report, RethinkX claim:
We are on the cusp of the deepest, fastest, most consequential disruption in food and agricultural production since the first domestication of plants and animals ten thousand years ago.
This is primarily a protein disruption driven by economics. The cost of proteins will be five times cheaper by 2030 and 10 times cheaper by 2035 than existing animal proteins, before ultimately approaching the cost of sugar
Based on the research they have done, do we feel that by 2023, demand for cow products have fallen by 70%?
CHANGELOG
Demand for cow products will be measured for the US only, not worldwide.
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