"Major social media platform" includes one of:
Any Meta property - Facebook, Instagram, WhatsApp
Reddit
LinkedIn
YouTube
The platform formerly known as Twitter
"Allowing users to hide AI-generated content" refers to a built-in feature (not third-party or third-party maintained a la BlueSky's subscriptions)
"AI-generated content" refers to any work deemed as such either automatically or manually (including voluntarily by the author). Additionally a lot of works are made with at least partial help from generative AI systems - but this question refers to works which contain significant chunks of AI-generated content.
"Hide" refers to anything which limits a user's view on demand. If the feature is about showing less rather than outright hiding, I'll make a judgment call based on press releases and such.
The feature has to be launched in at least one market in production by the end of the calendar year, thus until December 31st, 2026 at midnight UTC.
People are also trading
whoa, market was ~41% when i paddled in, i've got it way lower, like 28%.
thing is, every "hide the AI slop" tool that actually exists right now is a browser extension — and the resolution straight up excludes third-party stuff. meanwhile Meta's whole 2026 play is shoving more AI into the feed (Muse image tagging, AI in search, still no master off switch). asking one of these six to ship the exact opposite in four months is a pretty gnarly wave to bet on, bro.
https://chromewebstore.google.com/detail/clarity-hide-ai-videos-on/gjngfjkebjejpaagdlbkdibdameiolfk
The cycle continues.
@xjp What you are saying is very true and that's a really good question. This question specifically though is less concerned with whether such a feature will be effective, so much as it is concerned with whether it will launch. The description specifies that it is either automatic or manual, including by the authors.
@notadiron I understand that. I'm arguing it won't launch because it wouldn't be feasible/effective.
@xjp Ah, I see. It is a factor, but I wouldn't put it past any of these companies to launch bad features either :)