Each year, EDO ranks the efficacy of Super Bowl ads using their “Engagement Index”. Here is the ranking for 2024—the trailer for "Deadpool & Wolverine" was the most effective, and ranked #1 overall.

This market resolves YES if an ad by OpenAI places in the EDO top 20, and NO otherwise.

OpenAI is expected to air a TV ad during the Super Bowl (WSJ), but if it doesn't, or for any reason the ad does not qualify for the Edo rankings, this market resolves NO (last year's ranking covers 96 different ads, so coverage is fairly broad, but I have no idea what the inclusion criteria is & it's possible it gets left out).

If the EDO rankings are not available for any reason, resolves N/A.