On one hand, longevity escape velocity is silly. There may be moments in time where longevity increases faster than aging, but to think it'll do so for extended periods requires a special kind of optimism.

On the other hand, the media loves talking silly. All it takes is one mention by Elon Musk to get the media falling all over themselves to "can you believe?!?" explain the idea.

It might if a significant number of people in society are having frequent conversations with AI, and those AIs are telling people that it's something that may be very relevant to them.