Total amount of organic search hits on the domain www.geeffektivt.se, counting from Google Analytics. Google's definition of new user = "The number of first-time users during the selected date range.", i.e. visitors not donors.

Relevant information:
– We just hired an intern who's new to the field, who will spend about 50-80% of her time until June 30th on SEO.
– Our intention is to hire a new intern this autumn to keep up the work, but those plans might change.
– The 2022 total was 7 939, but as you can see in the below graph, things only started increasing in September/November. Giving season in December is obviously more popular than the rest of the year.
– Our goal is to hit at least 28 000.
– In 2023, Jan 1st to Feb 15th, we have 2 490 new users from organic search.

Feel free to ask any questions on more data!