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@TP8ac2 I didn't look into it. I can retesolve if needed. I also didn't see any advertising or reports of it, which isn't definitive
@Ernie its possible that there’s no definitive answer available because Tesla may not break out ad spending in their quarterly or annual reports, but they do mention marketing spend in these reports, and have been spending ad money on Google Search, YouTube, in newspapers, and on billboards. Additionally they spend a lot of money creating content that is effectively the costs of making ads.
Ford reported $2.2 bn advertising on revenue of $158bn and loss of $1.8bn so I would say 2.2bn does look to be material.
For Tesla with revenue say ~$95bn and profit of $10bn so probably unlikely to be reported unless over $500m (or even $1bn) and I doubt it will be that much.
So i would guess unlikely to be reported. What happens to this claim if no figure is reported?
@ChristopherRandles yes good points. Any suggestions? If people report seeing advertising we can at least estimate its cost.
@Ernie Perhaps look for something like
"Tesla spent $151,947 on advertising in the U.S. in 2022, according to advertising intelligence firm Vivvix, which measured ads across places including TV, social media, Web banners and billboards. By comparison, Ford and Toyota Motor Corp (7203.T) spent $370 million and $1.1 billion, respectively, while the brands of General Motors Co (GM.N) collectively spent a total of $1.35 billion on U.S. ads last year, Vivvix data showed."
But
It should be all advertising rather than a potential subset (does across places including TV, social media, Web banners and billboards cover everything? Ford accounts said 2.2bn).
I don't know what you do if there are two or three such estimates around and if they are not all on the same side of $100m. Take the average of all you can find? Assess if any are more prestigious/reliable than others and only use the best one or two?
If only estimate available is clearly a subset of advertising, eg reports 370m for ford when accounts say 2.2bn then do you extrapolate up? That could be wildly wrong but what else do you do?