Info: https://en.wikipedia.org/wiki/List_of_highest-grossing_media_franchises
As of this question posting in Dec 2023 the three newest media franchises to earn $10B are Disney's Frozen (2013) Paw Patrol (2013) and Monster Strike (2013).
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Just a heads up re: Demon Slayer—there are still 78 chapters or a little over a third of the total story left to adapt for the anime. Wikipedia currently has the numbers at 8.78 billion, and barring something incredibly extreme and unlikely (authorship scandal, IP legal battles stretching out over a decade, total flop of next season/film if a different studio is selected to adapt it and they butcher it somehow) it seems highly likely this will cross over into 10B+ territory by 2030, with even 20B+ not impossible.
To get to the latter number, it would obviously require continuing massive success, but there is a path forward if the games sell well/diversify into gacha mobile, a theme park license is sold/capitalized on, or (unlikely but) a live action film series is developed by Disney. Despite how unlikely the latter may seem, Demon Slayer is rather unique among current major anime series in that it has little to no sexual content beyond the implied off-screen references, a recent historical setting that would be lower cost to produce than a sci-fi one, and (most importantly) a tightly polished narrative that is complete, coherent, and cross-culturally intelligible.
Bet against it at your financial peril! 👺
@asmith which three will be the NEWEST - as in, there could be media franchises that were started in 2020 that can then reach 10B in a few years, and surpass those three from 2013
@strutheo I still don't see how Minions could resolve YES, if there are already three newer ones that have surpassed it.