Will there be a clear way to integrate LLMs with ads by the end of 2024?

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resolved Mar 26

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LLMs refer to large language models, not other types of AI systems.

Inspired by

Which I agree with.

By clear, it's meant that big companies will start to use these systems in production and not merely as a proof of concept.

And of course, ads suck.

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@mods I believe this resolves No

Bing should get on this one. They have the web crawled. I want to be able to find that needle in a haystack. It would need an llm trained just on shopping expertise. I get the right clothes or boots or whatever because it has labelled the web in the context of selling me what I need rather than seo trash

Can you define the question better? What's a "big company? And what do you mean by "these systems"? In any new media, ads evolve slowing over time from a few bespoke mentions of a brand to more advanced ones with data to a marketplace for them and then later standardized ad formats that get accepted and eventually have an ecosystem built around.

Where do you draw the line?

Bing Chat already inserts ads at the bottom of some responses. For example, ask it about winter boots:

Yeah, I’m surprised this hasn’t resolved.

It’s just a website. You put ads around it. If you really want to be aggressive you gate access to the content until an ad has been viewed, a la YouTube.

The question IMHO isn't whether you can put ads next to an LLM. The question is if you can use LLMs to improve value/revenue/other s*it for existing ad networks over the whole web.