Personally I think I do like it when it at least generally fits the tone, like Lord of the Rings, but I would want to be less frequent. I also like reprinting existing cards and just giving them new art more than creating new cards.

But I also understand it's getting a *lot* of people into the game, so I don't know if I can really say it's a bad decision. Time will tell I suppose. I feel a bit sad that some people are so attached to IP that they can't engage with art on its own merits anymore.