 It's in the eye of the beholder. Just a metasyntactic variable from my perspective, for rejecting the premise or deferring answering, but expressing participation.

 does it have a metaphorical meaning in this context?

 there are several methods, most often simulating the signs of an approaching mole, so the worms surface and the prospective fisherman or fisherman supplier can nab them

Skills, talents, charisma or the like you know you could have monetized, but decided against it. Elaborate in comments if you wish. 

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