This market aims to predict when Google will add ads to its primary user-facing (i.e. not dev-only or api-based) AI offering (currently being Gemini). These ads may take many forms, such as regular AdWords/AdSense ads that correlate to the topic(s) discussed, “sponsored responses” (á la Rufus on Amazon), etc.
This market will not resolve to yes if ads are only seen by a handful of users (e.g. a/b testing), but will resolve to yes even if ads are only seen by a particular segment (of non-negligible size), such as non-paying users, users from certain countries, etc.
Note: If Google introduces a separate standalone AI offering (i.e. not just in-search AI snippets) that significantly supersedes Gemini (e.g. how Gemini replaced Bard) before this market is resolved, this market may be updated to track that offering instead.
1,000Does this count?
When researching a topic, consumers want to know exactly how a product suits their unique situation. In fact, 75% of people report making faster, more confident decisions using AI Mode in Search.
That’s why we’re testing two new types of ads, built with Gemini, that offer relevant product details along with helpful guidance.
To help people evaluate their choices, both of these new formats will feature an independent AI explainer as part of the ad. Our Gemini model evaluates and synthesizes information about a product or service, and displays that context alongside the advertiser’s creative. This coherent, independent response ensures transparency and builds trust. These formats will also continue to be clearly labeled as “Sponsored.”