https://www.hollywoodreporter.com/business/business-news/ai-super-bowl-ads-2025-fox-1236119070/
Update 2025-01-29 (PST) (AI summary of creator comment): Resolution Criteria Clarifications:
Every ad in the broadcast will be counted individually, even if the same exact ad is shown multiple times.
Only TV spots will be counted; other types of product placement are excluded.
An ad will count if it mentions AI features of any product. For example, a Tesla ad will count if it specifically mentions self-driving capabilities.
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I didn't watch the game live, so I'm going to start counting now.
This seems like a pretty definitive list, so I'm going to go with it: Super Bowl 2025 commercials: Tracking every ad to hit the air during Chiefs vs. Eagles - CBSSports.com. But if anyone sees something that's missing there, let me know!
@TimothyJohnson5c16 I believe there were two Meta Ray-Ban ads, two Salesforce ads, and maybe two GoDaddy ads
@JimHays Thanks, I'll see if I can find a source to double-check that tonight before I resolve the rest.
@TimothyJohnson5c16 Feel free to check my work!
Full List
https://www.ispot.tv/events/2025-super-bowl-commercials
AI ads In no particular order:
Salesforce 1
Salesforce 2
https://www.ispot.tv/ad/fPEh/salesforce-rain-featuring-matthew-mcconaughey-woody-harrelson
Ray-Ban/Meta 1
https://www.ispot.tv/ad/TIba/ray-ban-super-bowl-2025-pre-release-hey-meta-who-eats-art
Ray-Ban/Meta 2
GoDaddy
https://www.ispot.tv/ad/TZCb/godaddy-super-bowl-2025-act-like-you-know-all-access-featuring-walton-goggins
Google Pixel (feat. Gemini)
https://www.ispot.tv/ad/TZjP/google-pixel-9-super-bowl-2025-dream-job
Open AI
https://www.ispot.tv/ad/TZrI/openai-chatgpt-super-bowl-2025-the-intelligence-age-song-by-ratatat
Possibly: Cirkul
https://www.ispot.tv/ad/ToFJ/cirkul-super-bowl-2025-pre-release-you-got-cirkul-featuring-adam-devine
@JimHays Thanks! I guess Cirkul is a bit of an edge case, but fortunately it doesn't change the results.
If two identical ads air, is that 1 or 2?
If recut longer and shorter versions of the same ad appear, 1 or 2?
If there is an ad campaign campaign that appears multiple times with related, but different ads. Is that one or does each count separately?
Only TV spots, or would it count as an ad if there is product placement, for example, if we are told on air that Microsoft provided AI technology for certain video tracking shots of the game, e.g.?
@JimHays Good questions.
To avoid ambiguity about what counts as the "same" I'll count every ad in the broadcast, even if the same exact ad is shown multiple times.
I'll only count TV spots, not other types of product placement.
An ad will count if it mentions AI features of any product. So for example, Tesla would count if they specifically mention some form of self-driving in the ad.
Is that clear enough?
@TimothyJohnson5c16 Ads can be dynamic by market (people may get different local ads, for example). Will you be tallying, and will your set of ads form the basis of the canonical count?
@TimothyJohnson5c16 Will it still count if AI is mentioned but not part of the advertised product? E.g. A Doritos ad where a character talks to an unnamed (but clearly AI) chatGPT-like product, but where the chatbot is not being advertised?