It must increase by at least 50%. Want to reduce the outcome of this market just being normal variance.

To calculate this I will go through our latest 25 posts a few weeks after we stop having a goldcheckmark. I will then ignore the two with the most impressions and the two with the least impressions and take the mean of the remaining 21 posts. I will do the same for the last 25 posts we made with a golden checkmark before losing it.

We paid $10k to get a gold checkmark which came with $10k in ad credit and a promise of 2x impressions. We sense our impressions have plummeted lately.

It's likely partially because I've just spent less time tweeting lately, but I also suspect that we got a bunch of "low quality" followers from ads who don't engage with our content thus causing Twitter to not show it to as many people. Also, some people think our regular content is ads so just ignore them.

We aren't sure when exactly we will ask to stop having the checkmark. In the case we don't I'll N/A this market, but it's unlikely we will keep it.