@Sinclair Maybe just resolve this to current %, 41%, or just N/A?

A meta-study showed mean baseline compliance is 41%. That's for hand hygiene in general, but I suppose that's what this market aims for.

https://pubmed.ncbi.nlm.nih.gov/33744382/

Hand-hygiene-related clinical trials reported between 2014 and 2020: a comprehensive systematic review - PubMed

Both single intervention and multi-modal hand hygiene strategies can achieve modest-to-moderate improvements in hand hygiene compliance among healthcare workers.

surely you were high when you made this

Worldwide or in the US? I'd guess in lots of jurisdictions, desinfection is preferred over washing hands.