Plant-based meat market share will increase by at least 20 percent
3
Ṁ100Ṁ145resolved Jan 2
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#FuturePerfect2021
In the past few years, we’ve seen the takeoff of plant-based meat products — foods designed to have the taste and nutrient content of meat without the environmental, health, and animal welfare costs of factory farming. Plant-based meat is only a tiny fraction of overall animal meat sales, but it’s grown dramatically in the past few years.
Even if that growth slows, it should comfortably top 20 percent from the previous year. The return of restaurant dining is likely to help the plant-based meat market, too — while the products are available in supermarkets and have done well there, they got their start in restaurants, where it’s easier to convince consumers to try something new and unfamiliar. I’ll measure this by getting data on sales of refrigerated plant-based meat products from the Good Food Institute — meaning this prediction, if it’s close, might not be settled until the following March, when all its data for the year is in (unless preliminary data can tell us enough). —KP
Jan 1, 9:08pm: Looks like a Yes: https://gfi.org/marketresearch/
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