As part of Charity Entrepreneurship's 2023 Top Ideas contest, will we select "Using mass media to tackle violence against women" as a top Mass Media intervention?
Idea overview
Violence against women – especially intimate partner violence (IPV) – is highly prevalent across the world. Recent studies have shown promising results in using radio or TV edutainment shows that aim to shift viewers’ attitudes, perceived norms, and behaviors related to IPV. This organization would focus on producing and streaming such shows in low-and middle-income countries (LMICs).
Mass media interventions
By ‘mass media’ intervention we refer to social and behavior change communication campaigns delivered through mass media, aiming to improve human well-being. We intend to select 2-4 ideas out of the 10 presented to recommend to entrepreneurs who enter our incubation program. This market resolves YES if this idea is chosen; NO otherwise.
About the contest
In partnership with Charity Entrepreneurship, Manifold is sponsoring a $2000 forecasting tournament to inform which ideas end up selected
You can win part of a $1000 prize pool as a forecaster, for best predicting which interventions we choose.
You can win one of ten $100 prizes for posting an informative comment on Manifold that most influences our decision.
For contest details and all markets, see the group CE 2023 Top Ideas.
1,000
3.00
@Nayanika These days producing quality content like TV Shows need not have to necessarily be high cost if one is keen on exploring avenues like Youtube Channel. Also, cost of production is comparatively cheaper in LMICs.
We can always collaborate with Industry experts to seek expert knowledge or self-explore.
@Nayanika definitely agree social media would be scrappier than traditional production studios, but even the most popular YouTube channels are pushing million dollar videos now that content creation's more competitive:
@PatMyron Mr Beast’s thing has become how much he spends on each video so this is not a relevant comp. TikTok creators like younger adults might be able to make really compelling and viral content that is also very affordable and instantly self-sustaining. Imagine 17 year old Selena on TikTok and this starts making sense.
@BTE still similar where if you actually want to reach audiences of millions, you're going to need to spend more than hiring any random teenager:
@PatMyron More than hiring a random teenager but much less than spending million dollars.
Like many others said, this is very important, but it seems unlikely that this intervention will be particularly effective. I would also like to draw attention to the possibility of reactance, where people exposed to these "edutainment" programs could actually strengthen their positions when they perceive a threat to their current way of life. Finally, there is an issue of tractability in measurement of the impact of the organization. Measuring impact will be obscured by numerous other factors, and it will be difficult to determine what causes any measured decreases.
@BTE worth considering more than importance. I agree reducing violence is important, but I don't think EAs trying to produce and stream TV shows to reduce violence will actually work:
https://forum.effectivealtruism.org/topics/itn-framework
@PatMyron Nothing has more impact on people’s behavior and beliefs that the stuff they watch on television for entertainment. Much more than the news or educational programs IMO.
@BTE media is definitely influential: the part I find highly unlikely is that many people would watch whatever's produced with this budget. Single episodes of quality television cost millions and millions to produce nowadays, which is an order of magnitude or two more than the funding they'd have available from winning this contest:
https://variety.com/2017/tv/news/tv-series-budgets-costs-rising-peak-tv-1202570158/
@PatMyron We don’t know who proposed this right? It could be an independently wealthy television producer. I don’t think anyone would propose this without a solid background doing it. How do we find that info??
@BTE either way, this funding isn't relevant to producing quality television episodes: it'd be either insufficient or irrelevant to fund producing an additional minute of quality television