
Info: https://frightgeist.withgoogle.com/costumes
Info: https://www.visualcapitalist.com/most-popular-halloween-costumes-2023/
The top 3 most popular costumes in the USA in 2023 were Barbie, Princess (generic) and Spider-man in that order.

Update 2025-05-05 (PST) (AI summary of creator comment): The creator notes potential changes in how Google Frightgeist reports data for 2024, possibly omitting common costumes.
Costumes that cannot be confirmed via the primary Google Frightgeist source may be resolved to N/A.
🏅 Top traders
# | Name | Total profit |
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1 | Ṁ240 | |
2 | Ṁ123 | |
3 | Ṁ65 | |
4 | Ṁ59 | |
5 | Ṁ53 |
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ok after waiting quite some time for the visual capitalist version, it hasnt come out yet - i resolved the obvious ones to YES or NO
but it also seems like google purposely changed how they did things last year, and omitted the most common obvious ones that are searched (like witch etc). so i might NA those since i cannot confirm them via google, and idk if visual capitalist will include them some how in their rankings, or how long to wait for that