Resolution criteria
Non-broadcast political advertising which principally aims to influence voters in local, regional, national or international elections or referendums is currently exempt from the Advertising Standards Authority's CAP Code and is not regulated by the ASA. This market resolves YES if the UK government passes legislation requiring fact-based claims in electoral advertising to be accurate and truthful, with enforcement mechanisms in place. This would represent a substantive change from the current exemption, not merely transparency requirements like digital imprints. Resolution will be determined by reviewing official UK legislation and Electoral Commission guidance.
Background
Unlike other ads, political ads in the UK don't have to follow advertising rules that prohibit them from being likely to mislead, harm or offend. Electoral law doesn't require claims in political campaigns to be truthful or factually accurate, but it is a crime to make or publish a false statement of fact about the personal character or conduct of a candidate. An Electoral Commission survey in 2024 found that three quarters (76%) of people do not think enough is being done to tackle misinformation and disinformation in elections. Research commissioned in 2024 found that more than half (56%) of people would trust political adverts more if they knew they were regulated.
See Also
https://reformpoliticaladvertising.org/.
This description was drafted by AI.
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