Will half the UK population be vegan before 2030?
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Inspired by a $400 bet to the affirmative by Dale Vince on longbets.
I believe the bet is about the adult UK population, so here on manifold we'll go based on that.
Vince's argument:
Veganism is growing rapidly in the UK - Sainsbury's, one of the country's leading supermarkets says 25% of the adult population will live on a plant-based diet by 2025. Pollsters Ipsos Mori believe 38m adults - over 50% of adults will be vegan by 2034. I believe the trend is speeding up, so half of UK adults will be vegan by 1st Jan 2030.
Vince doesn't have a challenger yet, in case anyone is interested.
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