X's advertising revenue pre-2023 was over $4 billion per year, according to a Bloomberg report. However, in 2023, it is projected to generate only about $2.5 billion in advertising revenue, according to a more recent Bloomberg report.

To reach the "YES" resolution in the prediction market "Return of Advertisers to X by 2025," X would need to generate at least $3 billion in advertising revenue by December 31, 2024, which is 75% of its pre-2023 levels.