Will X ever rebrand back to Twitter and bring back the bird logo by Jan. 1, 2026?
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Elon Musk, the owner of X, has introduced quite significant and inflexible changes. For instance, his decisions to impose fees for blue ticks and replace key staff members sparked considerable public controversy, much like the extensive discussions surrounding the potential rebranding of X to its previous bird logo. Assessing these patterns, it seems likely that the X branding will remain in place for an extended and perhaps indefinite duration.
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