
Max (i.e. HBO) & Peacock are neck & neck in the streaming wars. Which will have higher viewership in May?
13
350Ṁ19kresolved Jun 18
1H
6H
1D
1W
1M
ALL
100%100.0%
Max
0.0%
Peacock
Source: Nielsen's monthly report for May, estimating the fraction of TV viewership for each streaming service.
Context: According to the latest report, Max & Peacock are nearly tied in viewership. In March, they were tied (1.3% each), and in April (previous market), Peacock was barely ahead (1.3% vs 1.2%).
Resolution: This market resolves to the streaming service with higher viewership percentage in Nielsen's May 2024 viewership report. I will use the precision reported by Nielsen, and in the case of a tie (i.e. both exactly 1.3%), both options resolve to 50%.
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