When will the EU Commission's investigation into Google's AdTech business end?
Basic
2
Ṁ26
2030
21%
2023/2024
21%
2025/2026
26%
2027/2028
19%
2029/2030
13%
After 2030

Case number: AT.40670

Press release of the investigation opening: https://ec.europa.eu/commission/presscorner/detail/en/ip_21_3143

Recent Statement of Objections regarding the display advertising industry: https://ec.europa.eu/commission/presscorner/detail/en/ip_23_3207

Resolving conditions: The Commission officially closes case AT.40670 by issuing a closure of proceedings notice.

Context: The Commission opened an investigation into Google's practices in AdTech in June 2021. Its recent Statement of Objections (filed in June 2023) allege that Google is abusing its dominant position within the AdTech market by self-preferncing its own products to the detriment of competitors. The Commission is proposing a break-up of Google's AdTech business.

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