When will the EU Commission's investigation into Google's AdTech business end?
3
145Ṁ3682030
1%
2023/2024
27%
2025/2026
33%
2027/2028
24%
2029/2030
16%
After 2030
Case number: AT.40670
Press release of the investigation opening: https://ec.europa.eu/commission/presscorner/detail/en/ip_21_3143
Recent Statement of Objections regarding the display advertising industry: https://ec.europa.eu/commission/presscorner/detail/en/ip_23_3207
Resolving conditions: The Commission officially closes case AT.40670 by issuing a closure of proceedings notice.
Context: The Commission opened an investigation into Google's practices in AdTech in June 2021. Its recent Statement of Objections (filed in June 2023) allege that Google is abusing its dominant position within the AdTech market by self-preferncing its own products to the detriment of competitors. The Commission is proposing a break-up of Google's AdTech business.
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