Will the new controversial marketing campaign by Jaguar car maker be a success. Increase in car sales, last combustion engines made in mid 2024, to electric vehicles launch in 2025, is the criteria for Yes. More electric units sold over the last fiscal quarter of 2027, over sales in the last quarter selling ICE resolves yes. In addition if the campaign is abandoned NO wins as well. 2027 is the deadline but is subject to revision.

Something else besides the advertising campaign could cause sales to decrease from last quarter ICE sales: the electric cars are terrible for the price or at any price.