By the end of 2024, we plan to open approximately 10 CosMc’s pilot locations, with more opportunities for mood-boosting escapes across the Dallas-Fort Worth and San Antonio metro areas.
McDonald’s Welcomes CosMc’s to its Universe
Will McDonald’s CosMc’s launch strategy succeed, determined by having 10 or more locations listed on the CosMc’s website at the end of 2024?
Despite only having been open in a single location for one month, CosMc's is already lapping typical McDonad's locations regarding traffic, according to a report released by analytics platform Placer.ai earlier this month.
Using location data from mobile devices, the company estimated that CosMc's doubled the number of total visits and tripled the number of visitors per square foot compared to an average McDonald's in its first month. Even so, Placer.ai estimated that the restaurant could see even more success with some tweaks to drive-thru capacity and overflow space.
CosMc's draws more people than a traditional McDonald's location