Before every movie, AMC Theaters shows a video of Nicole Kidman staring lifelessly into the camera while saying empty platitudes about the movie theater chain. When will this end?

If they start showing the ad before only some select movies, this market will resolve. If AMC shoots another video of Nicole Kidman saying similar things, this market continues with that video. If they shoot one without Nicole, the market resolves to that date. If AMC Theaters stops existing or stops showing movies, this resolves to the date that occurs.