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Super Bowl coming up is a factor, but if anything I would think it should drive prices of leg quarters lower ahead of the game given the imbalance/surplus of parts?
Leg quarters apparently require minimal processing so they should be less affected by production, and chicken is apparently well diversified in the south.
Production is still continuing in Georgia and only a very small portion (on order of 0.5%) of Georgia birds are actually affected as of Jan 25, so given the diversity of other chicken sources regionally such as from Alabama, I don’t see prices moving up further if they haven’t already after 2 weeks.
If we find out that the outbreak isn’t contained as well as is believed this would be the largest risk I speculate as it might cause a rush and spike in demand to fill up people’s fridges.
Edit: I think people might naively draw a simplistic relationship between egg prices and poultry production as a whole and see egg prices rise and just assume chicken prices will rise also? Not going to speculate if YES holders are keeping it so simple but they aren’t being compensated to reveal their thought process so it’s impossible to tell what factors they are weighing…