Resolution criteria

This market will resolve based on the creator's personal preference between Coca-Cola and Pepsi. If the creator does not clarify their personal preference in the comments or update the description before the market closes, it will resolve according to the option that receives the highest percentage of votes from the community in this poll.

Background

The rivalry between Coca-Cola and Pepsi—often referred to as the "Cola Wars"—dates back to the late 19th and early 20th centuries. While Coca-Cola historically leads in global market share and brand value, Pepsi has frequently challenged its dominance through aggressive marketing campaigns, such as the famous "Pepsi Challenge" blind taste tests starting in 1975, which showed consumers often preferred the sweeter taste of Pepsi when unlabeled.

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