Each year, EDO ranks the efficacy of Super Bowl ads using their “Engagement Index”. Last year, “Deadpool & Wolverine” won the Super Bowl, ranking #1 out of all ads.

This market resolves to the movie whose trailer (or teaser) has the best placement in the EDO rankings.

• “Trailer” is flexible—any ad that’s clearly promoting a single upcoming movie release will count (but e.g. ads for a streaming service that mention different movies wouldn’t count).

• If I am unable to access comparable EDO rankings for any reason (or if no movie trailers are ranked), this resolves N/A.

• Last year this was called the “engagement index” but I won’t be picky about the name.

In 2024, three trailers placed in the top 10:

• #1. “Deadpool & Wolverine”

• #2. “Wicked”

• #6. “Twisters”

And in 2023, "The Flash” ranked #1 out of all ads.