Warner Bros. Interactive Entertainment has been a rising star in the games publishing community, having published such recent hits as Batman Arkham Asylum, Mortal Kombat, and Bastion. But they weren't always such a major player in the industry; in fact, their presence was relatively minor until around 2007.

Warner Bros. Interactive began licensing their properties under their current name around 1995, with the first being Batman Forever, licensed to Acclaim. They continued to license their most popular properties, such as DC Comics, Looney Tunes, and various Cartoon Network shows, as well as movie licenses, to various companies over a stretch of about eight years. While Warner Bros. had little to no involvement in the development of any of these games, it was a quick and easy way for them to make money on their existing properties while handing development over to more experienced industry veterans.