How many academic publishers will publicly state that their referral traffic from Google/Google Scholar has decreased?

1kṀ485

Dec 31

ALL

61%

0 publishers

17%

1-2 publishers

12%

3-5 publishers

10%

More than 5 publishers

It seems probable that changes in discoverability tech such as AI summaries within Google search results, general services like ChatGPT and Gemini Deep Research, and specialist AI search tools such as Undermind, Elicit and SciSpace will reduce referral traffic from Google and Google Scholar to academic publishers journal websites in 2025.

A public acknowledgment includes things like blog posts, conference presentations, or factual information posted on social media.

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