As of May 2024 polling by GrowSF, this is a tight race between Mayor Breed, Mark Farrell, Aaron Peskin and Daniel Lurie, with Ahsha Safai also as a viable candidate.

https://growsf.org/pulse/growsf-pulse-may-2024-mayor/

The election will take place in November 2024. Mark Farrell is seen as the most conservative / pro business candidate, while Aaron Peskin is seen as representing the more liberal side of the current Board of Supervisors. Mayor Breed is seem as somewhat of a moderate, and the incumbent.

The other candidates are less well known by the public.