Should we change the manifold logo?

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Should we change the manifold logo to the one below?

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@IngaWei Very happy to work on brand design with you, if you'd like the help!

Now's a great opportunity for a rebrand! So excited you're reexamining Manifold's logo. I'm curious if you have other design explorations, especially when paired with the wordmark? The type choice is a vestige of the Mantic Market days, and it's out of place with the rest of the site now.

predictedNO

@Alice I like that the letters have a sharp, clean, origami-esque feel to them, but I agree that they don't really vibe with the rest of Manifold's personality, even if they make sense alongside Foldy. Out of curiosity, what did you have in mind?

predictedNO

It's a nice image, but it doesn't look very logo-like to me.

predictedNO

I really don't think so. The current one looks so much better than that. Aside from unexplainable elements of personal preference, I think this proposal looks much less like a piece of origami and much more like an abstract shape. I would find it less memorable and recognizable, the gradients and lack of outline don't suggest paper to me. Plus I agree more or less with everything in David's and Cosmo's comments, excepting that I see no reason to explore alternatives to the crane. It's not relevant strictly but that doesn't bother me, and I don't see any reason to change a recognizable logo for something completely different. I really would be most disappointed and disapproving of switching for this thing, I think it is drastically inferior

predictedNO

I'm not convinced. I agree we should at some point do a rebranding, but this logo shares the same issues as our current one IMO. I'm about to be very critical, but I also happen to have 0 design experience :P When small, the silhouette of this logo doesn't look great due to the gradients. The beak in particular starts to fade into the white background. I don't see this logo being more distinguishable at a distance/when small compared to our current one. Our current logo is easy to invert to white/lighter colour when used on dark backgrounds, but I am not sure how achievable it is with this logo. Lastly, it does just look a bit "old" and doesn't inspire thoughts of an innovative, novel social platform. It kinda just looks like a ripoff of a Twitter logo haha. I think the first place to start would be deciding on 1-2 SOLID colours and using them. Then making sure it looks great on various coloured backgrounds including in small sizes. There's a reason most big brand logos avoid gradients. I'm also not entirely convinced we should stick to a bird for our logo. It has 0 relevance to our product aside from being a play on words and at a stretch capturing the idea of having many markets. I love it as a mascot, but would be interested in exploring other logo design options.

predictedNO

For fun made dalle-mini create some 'Manifold Markets app logos" https://imgur.com/a/xf35h5v

@SirSalty I agree with all of these reasons, plus printing costs if we were to screen print shirts are more manageable with solid colors.

Nooo, I love Foldy!!! 😭

Friendly Foldy is a playful cutie. Future Foldy is an edgy tryhard.

More seriously, the current one is so much easier to see and recognize at different sizes and helps Manifold stand out from all the other web-focused startups with gradient-obsessed marketing.

I like the old one, but if this new one works better with dark mode, I won't complain.

I think it looks amazing, it looks retro-future to me, we should kill the old one immediately

I would buy many t-shirts with this new logo

Feels a bit old-school looking to me for some reason, maybe it's the gradients?

@ian Maybe it's because the lighter color is more muted? I can try it with a more vibrant shade

I like it, but I think the gradient is a bit too subtle for the super small version of the logo in the corner of my screen.

@GavrielK ouu good point

@IngaWei Could you post a small version here?

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