Now's a great opportunity for a rebrand! So excited you're reexamining Manifold's logo. I'm curious if you have other design explorations, especially when paired with the wordmark? The type choice is a vestige of the Mantic Market days, and it's out of place with the rest of the site now.
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@Alice I like that the letters have a sharp, clean, origami-esque feel to them, but I agree that they don't really vibe with the rest of Manifold's personality, even if they make sense alongside Foldy. Out of curiosity, what did you have in mind?
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I really don't think so. The current one looks so much better than that. Aside from unexplainable elements of personal preference, I think this proposal looks much less like a piece of origami and much more like an abstract shape. I would find it less memorable and recognizable, the gradients and lack of outline don't suggest paper to me. Plus I agree more or less with everything in David's and Cosmo's comments, excepting that I see no reason to explore alternatives to the crane. It's not relevant strictly but that doesn't bother me, and I don't see any reason to change a recognizable logo for something completely different.
I really would be most disappointed and disapproving of switching for this thing, I think it is drastically inferior
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I'm not convinced.
I agree we should at some point do a rebranding, but this logo shares the same issues as our current one IMO. I'm about to be very critical, but I also happen to have 0 design experience :P
When small, the silhouette of this logo doesn't look great due to the gradients. The beak in particular starts to fade into the white background. I don't see this logo being more distinguishable at a distance/when small compared to our current one.
Our current logo is easy to invert to white/lighter colour when used on dark backgrounds, but I am not sure how achievable it is with this logo.
Lastly, it does just look a bit "old" and doesn't inspire thoughts of an innovative, novel social platform. It kinda just looks like a ripoff of a Twitter logo haha.
I think the first place to start would be deciding on 1-2 SOLID colours and using them. Then making sure it looks great on various coloured backgrounds including in small sizes. There's a reason most big brand logos avoid gradients.
I'm also not entirely convinced we should stick to a bird for our logo. It has 0 relevance to our product aside from being a play on words and at a stretch capturing the idea of having many markets. I love it as a mascot, but would be interested in exploring other logo design options.
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For fun made dalle-mini create some 'Manifold Markets app logos" https://imgur.com/a/xf35h5v
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@SirSalty I agree with all of these reasons, plus printing costs if we were to screen print shirts are more manageable with solid colors.
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More seriously, the current one is so much easier to see and recognize at different sizes and helps Manifold stand out from all the other web-focused startups with gradient-obsessed marketing.
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I like the old one, but if this new one works better with dark mode, I won't complain.
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I think it looks amazing, it looks retro-future to me, we should kill the old one immediately
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Feels a bit old-school looking to me for some reason, maybe it's the gradients?
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@ian Maybe it's because the lighter color is more muted? I can try it with a more vibrant shade
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I like it, but I think the gradient is a bit too subtle for the super small version of the logo in the corner of my screen.
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