Will more than 20% of marketing study replications be successful in 2025?
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Ṁ1kṀ644resolved Jan 15
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Will the success rate of marketing study replications improve in 2025? A replication is considered successful if it meets OpenMKT's criteria: significant in the same direction as the original result and free of obvious confounds.
Resolution will be based on the replication tracker at OpenMKT.org, checking the success rate of all replication attempts listed as made public in 2025.
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@DonMarti7bd2 I mean I think the two choices are to either N/A the market or say that 0% of disclosed replications were successful and resolve as no.
Either seems valid to me but I wanted insight on terms before betting.