Will the portion of relationships starting on dating apps peak above 80%?
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https://twitter.com/AlecStapp/status/1628180622786035712

Market will resolve when either it goes above 80%, or it goes two years without increasing.

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Hello!

Are we defining and establishing the date when we expect this to happen?

Assuming that the proportions are going to increase by 2024 or in 5 years, I will say no to the following reasons:

  • Around 32% of single people in the USA use online dating, a decrease from the almost 40% in 2020 shown in the graph you shared.

  • This decreasing trend seems to continue, the annual growth of internet-connected single people aged 18-65 is expected to slow down by about 1% over the next eight years.

  • This leads to the market shifting its strategy to monetizing its service by providing attractive features for its existing users, expecting to drive 70% of its revenue from 2022 to 2023 ( from 2014 to 2022 was 60%), an increase of 1.% per year. Thus, they are going to focus on user experience, which in a certain way, could influence the number of users but not directly and significantly.

Source: https://www.morganstanley.com/ideas/online-dating-2030

@ShirleyPinzas There's no specific time limit. In theory, the market could remain open indefinitely as long as it keeps increasing.

The data you showed says met online not through online dating. Big difference.

I met my partner online but it was not through an app it was for a mutual interest on zoom.