Will the advertisement that was the Barbie film actually translate into substantial new sales?
The sales report for 2022 is here https://s201.q4cdn.com/696436908/files/doc_financials/2022/q4/a8e997d5-5ae2-4b5b-be6c-54db4ce61f91.pdf (maybe more friendly version ishttps://www.statista.com/statistics/198763/net-sales-of-us-toy-manufacturer-mattel-since-2006/#:~:text=Global%20net%20sales%20of%20Mattel,make%20a%20comeback%20in%202021. )
I will resolve yes if the next report is states a net sales volume >25% higher than in 2022. Happy to accept help nearer the time to ensure a reliable source, but I think it should be relatively straightforward.
Q3 sales were up 9 percent. Per my understanding, that is a strong showing. Nevertheless, it's nowhere near 25% (which is a crazy large amount of growth to come from one event when selling things in meatspace).
Further:
For the first nine months of the year, Net Sales declined 5% as reported, and 6% in constant currency, versus the prior year’s first nine months.