Resolution criteria

This market will resolve to YES if Dairy Queen has at least one active, open, permanent retail restaurant location operating in the state of Vermont on or before September 29, 2029. Otherwise, this market will resolve to NO.

• Active, open, permanent restaurant location is defined as a brick-and-mortar storefront (including standard franchise designs, mall food court locations, or "DQ Grill & Chill" establishments) that is actively open to the general public for business.

• Mobile food trucks, temporary pop-up stands, promotional single-day events (such as "Free Cone Day" setups), and locations under construction but not yet open to the public do not qualify.

• Source of truth: The primary source of truth will be the official Dairy Queen Location Finder. In the event of lag in the official store locator update, reliable local news reporting (e.g., Burlington Free Press, Seven Days) or corporate press releases confirming the store is open for business can be used to resolve the market.

Background

Dairy Queen is one of the most ubiquitous fast-food and soft-serve chains in the United States, operating over 4,000 locations. However, Vermont is famously the only U.S. state without a single active Dairy Queen restaurant.

Vermont previously hosted two Dairy Queen locations—one in Burlington and another in South Burlington—but both closed by the late 2000s. The last location on North Winooski Avenue in Burlington transitioned to an independent brand in 2007. While Dairy Queen's corporate office continues to list Vermont as an available market for prospective franchisees, local preference for local alternatives like Ben & Jerry's and traditional Vermont "maple creemees" has historically limited the chain's expansion efforts in the state.

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