Resolution criteria

Each option represents a proposed publicity stunt. An option will resolve to “Yes” if the associated stunt results in the greatest net increase of followers on Ten Today’s instagram account (@tentodaynet) within 30 days. Follower increase will be calculated as the net gain (new followers minus any unfollows). Data will be verified using platform-native analytics tools or verified third-party dashboards.

To be eligible for resolution, Ten Today’s official Instagram account (@tentodaynet) must publicly acknowledge or post about the stunt before July 3, 2026. This can include a post, story, reel, or pinned comment clearly referencing the stunt. If multiple stunts result in identical follower increases, all will resolve to "Yes." If no stunt leads to an increase, all options will resolve to "No."

Proposing Stunts

Participants are encouraged to propose potential publicity stunts they believe would drive strong engagement for Ten Today. To add an option to the market, use the “Add Answer” feature. The proposal must be concrete and specific — avoid vague or generic ideas (e.g., not just “a celebrity endorsement”). If the stunt involves a person, please include their full name.

Stunts should be plausibly executable and aligned with Ten Today’s mission and tone. Duplicate or inappropriate entries may be removed at the discretion of the market creator.