[Short Fuse] What is happening with Affinity software?
3
1kṀ80
Oct 30
57%
Canva tech integrated into Affinity
57%
Major AI integration
50%
Move to pure subscription model
50%
Move to perpetual fallback subscription model
50%
Web-focused tools (rather than exclusively standalone downloads)
50%
Old licenses will be honored AND downloads will remain available
45%
Branded as "Affinity 3"
45%
Merged Photo/Publisher/Designer into one product
45%
Affinity products discontinued (whether or not it's merged into Canva)
41%
One shared file format for all 3 apps (or also if unified app)

Affinity is high-end software for visual design, long a minor competitor and alternative to Adobe products. But something is afoot!

News is dropping Oct 30th, but what is happening is unclear. What we know so far:

  • Canva bought Serif (Affinity) in 2024

  • Affinity used a single-purchase licensing model, but Canva is addicted to that subscription revenue

  • Serif has closed off all new purchases of their Affinity products as of early October, citing their "big changes"

  • iPad versions of Affinity 2 products were released for free download on the App Store

  • Canva is reportedly preparing for an IPO

Feel free to add more answers if you'd like, I'll resolve as best as I can after the announcement drops in a couple days. This is closing a day early so I can add reasonable liquidity to make a short fuse market worthwhile.

Definitions (to be expanded if needed)

  • "pure subscription model": pay monthly/quarterly/yearly/etc. for license; access cuts off when subscription does

  • "perpetual fallback subscription model": pay yearly (usually, but not exclusively) for license; access to new updates cuts off when subscription does, but retain perpetual access and license to the older versions of the software

Technology
Mergers and Acqusitions
Design
Short fuse
Get
Ṁ1,000
to start trading!
© Manifold Markets, Inc.•Terms•Privacy