From https://metaculus.com/questions/17250/linda-yaccarino-ceo-of-twitter/
Linda Yaccarino, the former advertising chief of NBCUniversal, has been appointed as the CEO of Twitter by Elon Musk, the owner of the platform. She's expected to assume the role in late June, 2023. The selection of Yaccarino indicates Musk's focus on Twitter's advertising business and his plans to revamp the social network into X, the “everything app”. Yaccarino has a strong background in the advertising industry and is known for her influential role in Madison Avenue.
Assuming the role of Twitter CEO, Yaccarino will face various challenges, including Twitter's struggles to expand its advertising business, gaps in expertise and technical glitches, and the company's substantial debt. Additionally, she will have to navigate the unpredictable nature of working with Musk.
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This looks very bad to me; I don't know if backlash will affect Twitter but I don't understand this other than in the context that they are desperate for money. I'm selling my small position and betting NO, since it doesn't seem like it is going to go well for Yaccarino.
https://mashable.com/article/x-brands-1000-dollars-or-no-verification
https://www.itechpost.com/articles/118371/20230727/musk-threatens-brands-buy-more-ads-remain-verified.htm
Class-action lawsuit against twitter over mass layoffs:
"Twitter owes ex-employees $500 mln in severance, lawsuit claims"
https://archive.is/53VTG
https://www.bbc.com/news/business-65886509
A puff piece: twitter's goal as the "most accurate real time information source". The social media comments here: https://www.mediaite.com/news/tech-world-delusion-twitter-ceo-roasted-for-vow-to-make-platform-worlds-most-accurate-real-time-information-source/ are interesting. Even if you remove all the bots through verification, Musk's goal of an open public square and her goal of Twitter as the most accurate information source seem to be in conflict. If she is allowed to push towards that goal without irritating and getting fired by Musk we will have a less than open public square that Musk wants (he will probably have to compromise). If the frequency of Musk's inflammatory tweets do not decrease in the coming months, that will be an indicator for me to update towards NO. For now I will take this as good news as I am betting Musk will compromise for the survival of the company and so he does not lose so much of his net worth.
