From https://metaculus.com/questions/17250/linda-yaccarino-ceo-of-twitter/

Linda Yaccarino, the former advertising chief of NBCUniversal, has been appointed as the CEO of Twitter by Elon Musk, the owner of the platform. She's expected to assume the role in late June, 2023. The selection of Yaccarino indicates Musk's focus on Twitter's advertising business and his plans to revamp the social network into X, the “everything app”. Yaccarino has a strong background in the advertising industry and is known for her influential role in Madison Avenue.

Assuming the role of Twitter CEO, Yaccarino will face various challenges, including Twitter's struggles to expand its advertising business, gaps in expertise and technical glitches, and the company's substantial debt. Additionally, she will have to navigate the unpredictable nature of working with Musk.