Apple was part of the Lionel Messi signing that brought him to Inter Miami. Over the years, Apple has brought on numerous artists and athletes to promote their various media platforms (Apple Music, iTunes, Ping, AppleTV+, News, iBooks, etc).

Will Messi make an appearance at any Apple event to be a part of the MLS Season Pass promotion before WWDC next year?

The deadline will be WWDC 2024, which Apple this week announced to be on June 10, 2024 (the original was 6/3/24, I was off by a Monday).