Background

Apple typically releases a new iPhone color in March or April as part of their mid-cycle refresh strategy. The current iPhone 15 and iPhone 15 Plus lineup includes black, yellow, blue, pink, and green. Historically, Apple has used these spring releases to introduce vibrant new colors to boost mid-year sales.

Resolution Criteria

This market will resolve YES if Apple officially announces or releases an orange-colored iPhone 16 or iPhone 16 Pro in March 2025. The market will resolve NO if:

• No new iPhone color is released in March 2025

• A new color is released but it is not orange

• A new color is released in a different month

Considerations

• While there has been some speculation about orange/coral colors in the past, there is no credible evidence suggesting orange as the next color choice

• Apple has never released an orange iPhone in their mainline series before