This question is conditional on (1) Meta offers a meaningfully de-personalized version of Facebook advertising in some jurisdiction (not "less personalized") and (2) research is published that compares some consumer outcomes for users of personalized and de-personalized ads.
This question will resolve to true if Facebook users with meaningfully de-personalized ads have more favorable consumer outcomes reported on in published research than Facebook users with personalized ads.
Meaningfully de-personalized: advertising may be selected by language or region or by the context in which it appears, but not by user age, gender, other personal demographic or economic data, by any cross-context data, or high-resolution location data that would identify locations more accurately than the size of the median city in the country in which the ad appears.
Consumer outcomes: satisfaction with purchases or vendor, reported intent to re-purchase from a vendor (higher is better), credit card chargebacks, complaints to law enforcement, complaints to vendor self-regulation groups, product returns (lower is better)
References
https://techcrunch.com/2024/11/12/europes-dma-forces-meta-towards-less-personalized-ads/
https://www.nber.org/papers/w31692
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4635884
https://blog.zgp.org/deception-design/
https://redtape.substack.com/p/facebook-acknowledges-its-in-a-global
1,000Interesting topic! I think that even if advertising becomes less personalized, a lot will still depend on how the user searches for products. For example, I have found some great things on facebook marketplace. The main thing is to know where to go if you have questions. By the way, best facebook marketplace phone number really help with any issues. So, personalized or not, the main thing is convenient service and good support
@OP Facebook's ML has enough data that it "learns" to match you with a scam that's just believable enough. https://qz.com/1751030/facebook-ads-lured-seniors-into-giving-savings-to-metals-com