As part of Charity Entrepreneurship's 2023 Top Ideas contest, will we select "Promoting brushing teeth with fluoride toothpaste" as a top Mass Media intervention?

Idea overview

Oral health has been largely neglected by global health interventions in recent decades, yet there is growing evidence linking poor oral health with high levels of pain and suffering, as well as poor health outcomes such as cardiovascular diseases and diabetes. Yet there is a simple and highly effective way of preventing oral diseases: daily tooth brushing with fluoride toothpaste. This organization would use mass-media communications to encourage the audience to consistently adopt behaviors that promote oral health, including more frequent tooth brushing, and using toothpaste with sufficient fluoride content.

Mass media interventions

By ‘mass media’ intervention we refer to social and behavior change communication campaigns delivered through mass media, aiming to improve human well-being. We intend to select 2-4 ideas out of the 10 presented to recommend to entrepreneurs who enter our incubation program. This market resolves YES if this idea is chosen; NO otherwise.

About the contest

In partnership with Charity Entrepreneurship, Manifold is sponsoring a $2000 forecasting tournament to inform which ideas end up selected

• You can win part of a $1000 prize pool as a forecaster, for best predicting which interventions we choose.

• You can win one of ten $100 prizes for posting an informative comment on Manifold that most influences our decision.

For contest details and all markets, see the group CE 2023 Top Ideas.