Will Generation Beta (whatever they’re called) prefer Apple devices? 👶📱🗓️

Question

If you’re not aware of the generational breakdowns, they’re as follows:

The Silent Generation [1928-1945] 79-96 years old

Baby Boomers [1946-1964] 60-78 years old

Gen X [1965-1980] 44-59 years old

Millennials [1981-1996] 28-43 years old

Gen Z [1997-2012] 12-27 years old

Gen Alpha [Early 2010s-2025] 0-14 years old

Gen Beta [late 2024-2039] Not yet born

The data clearly show that Gen Z prefer to use Apple devices.

79% OF GEN Z US CONSUMERS PREFER IPHONES TO RIVALS, FINDS BLOOMBERG INTELLIGENCE

Will American members of Generation Beta, whose oldest members haven’t been born yet, prefer to use Apple devices (whether phone, watch, spatial computer, brain chip…etc.)? This will be assessed once the oldest members of Gen Beta have turned 25.

For “prefer”, I’m expecting a strict preference here, with a plurality/majority of youth's using Apple products, to the point that articles are written about this usage (it’s not hard to find “Gen Z prefers iOS” articles today, I’m expecting a comparable level of ubiquity in the future).

Manifold Markets · Answer

Roughly even odds — Manifold Markets prediction market estimates a 46% chance (8 traders, as of Mar 16, 2025).