On November 14, 2022, Beyond Meat announced a partnership with the American Cancer Society, including a “multi-year agreement to advance research on plant-based meat and cancer prevention, as well as to help ACS continue to build the foundation of plant-based meat and diet data collection. The commitment aims to advance the understanding of how plant-based meats contribute to healthy diet patterns and their potential role in cancer prevention and is a crucial step towards long-term research in the plant-based protein field.” If the study findings show a statistically significant reduction in any cancer incidence for higher plant-based meat consumption, market will resolve YES