This market will continue every year until it collapses into another championship belt from a future year.

The "Championship Belt" concept comes from boxing/wresting and is the idea that every season, the previous years champion (here the Super Bowl) starts with the belt, and each time they lose they pass the belt to the winning team who becomes the new sole owner.

https://grantland.com/the-triangle/introducing-the-nba-regular-season-championship-belt/

currently hold the 2024 championship belt from last year given their win over the Seahawks in Week 11 of the 2025 season.

Week 12: Rams attempt to defend against Buccaneers